Copywriter
Partnership with Dolly Parton's Imagination Library
Barnes & Noble
Copywriter: Rebecca Spina
Print, Digital, OOH
Barnes & Noble was built by readers and, with a rise in child illiteracy across the United States, it’s time to return the favor. For every book sold, $1 will be donated to Dolly Parton’s Imagination Library, putting three books in the hands of a child in need. With over 190 million sales a year of physical books alone, that’s going to be a lot of books.
Mobile Libraries
While our business is based on words, we know that actions speak louder. Barnes & Noble is not just raising money to give children books, we're giving them those books too.
Our Mobile Libraries will distribute books to underserved schools, libraries, and communities across the United States.
Here’s a list of some of our stops:
-
California
-
New York
-
Texas
-
Michigan
-
Arkansas
-
Florida
-
Tennessee
-
Mississippi
-
West Virginia
-
Nevada
Podcast
Reading aloud with others gives children the opportunity to expand their vocabulary and learn about language. However, a child growing up in a low-income family will experience an average of 25 hours of one-on-one reading time with a parent. Their middle-class counterparts will experience an average of 1,000 hours.
Barnes & Noble’s podcast “Story Time” is working to close that gap. Children can read their favorite stories along with our guest readers and can continue to gain these important skills whether their parents are at work or on the couch next to them.
New episodes of “Story Time” release every Wednesday and are available on Spotify, Apple Podcasts, and on any Nook device.
Source: Scholastic.com
