OLLY
The Bare Minimum
Copywriter: Rebecca Spina
Art Director: Maya Topiwala
Print, Television, Digital, OOH
INSIGHT
Admit it: you could be taking better care of yourself. You know it, I know it… OLLY knows it.
The quickest and easiest way to start filling in those gaps is by taking your vitamins. Because you might not go to the gym, you might not eat all your vegetables, but at least you’re doing the bare minimum.
Television Scripts
"Video Games" :30
Open closeup on a woman sitting on the couch focused on the game she’s playing. We hear someone’s voice come in over her headset.
FRIEND: How many hours have you put in so far?
WOMAN: Maybe close to a hundred?
FRIEND: When did you last go outside?
Cut wide to her living room. We can see dirty dishes and a days-old pizza box. She puts the controller down for a second and pops two OLLY Vitamins into her mouth.
WOMAN: Don’t worry, I’m still being healthy.
SUPER: Feel like a boss, even if your character moves more than you do.
LOGO: OLLY
Maximum health, minimum effort.
"Mystery Man" :30
Open on a crowded dance floor. The camera pans to Sarah making out with someone in the center.
They break apart and Sarah excuses herself. She motions to a group of women to follow her to the bathroom.
Cut to Sarah and her friends talking at the bathroom sinks.
MEGAN: Sarah, you’ve been with that guy all night. What’s the deal? Who is he?
A beat passes.
SARAH: His name is Doug…or Christopher. I don’t exactly remember…. He told me… I think.
Her friends laugh and leave ahead of her. Sarah reaches into her purse and takes two OLLY Vitamins.
SUPER: Feel healthy faster than you forget that guy’s name.
LOGO: OLLY
Maximum health, minimum effort.
"Treadmill" :15
Open on a man running on the treadmill. We see the incline is high, and he’s been running for a while. It looks effortless.
The camera pans a few machines further down. A man sits at the edge of the treadmill, hunched over and scrolling his phone.
He reaches into his gym bag, takes two OLLY Vitamins, and leaves the gym.
SUPER: Feel like a beast while doing the least.
LOGO: OLLY
Maximum health, minimum effort.
Influencer Activation
TikTok influencers will share how they maximize their health with minimum effort in Day In The Life videos.
Ride with OLLY
In partnership with Uber or Lyft, sample packs of OLLY will be available for riders to enjoy during the drive.
Everything is a Get Well Card
OLLY wants to ensure people don’t forget their well-being while focused on their goals. Send an OLLY-branded message to anyone in need of a healthy nudge.
